Self-glorification as Legacy

I'm currently reading The Good Ancestor by Roman Krznaric.  This book was referenced several times by the keynote speaker at a recent Stewardship Conference I attended, so I picked it up. 

The chapter called "Legacy Mindset" begins with the thesis that people want to be remembered.  Krznaric says that there are two ways (in general) that people choose to express their legacy.  Read this quote about the first way:

"Some pursue an egocentric form of legacy, hoping to be remembered and glorified for their personal achievements.  That was the approach of Alexander the Great, who had statues of himself built throughout his empire, including the sacred Greek site of Olympia. The legacy he sought was to be venerated in perpetuity for his heroic actions and brilliant conquests, and to be memorialised like a god -- unsurprising for someone who claimed to be a direct descendant of Zeus. Today's corporate oligarchs who use their philanthropic largess to have buildings, football stadiums, and museum wings named after themselves have similar ambitions."

First, I think dividing people's motivations into two catagories is oversimplified to say the least, and I would never propose that everyone whose philanthropic actions result in a naming opportuity are completely motivated by glorification.  That said, I read this and wondered if this kind of legacy-seeking, when motivated not by service but by self-glorification is a way in which we tend to worship a god other than God - a god we make of ourselves.

That came to mind as I watch the currently elected president work pretty desperately to place his name on multiple buildings, actions, and new construction. Do we see how this self-glorification is not Christian (or anything but self-worship)? I think it is an attitude we would normally not condone.

How do you or I do this ourselves? What can we do to change it?